KYLE KEELE.CA
30M
Supported B2B/B2C Users
190
Countires
3
SAAS Hardware/ Software Brands
1
Promotion to Global Head of Design
11
Staff I Managed
Kyle Keele, Global Head of Product Design, Rakuten Kobo
Sep 2017 - Jul 2019
I was promoted to Global Head of Product Design, previously Design Manager (Devices) for BtoC and BtoB-C eInk devices. I managed 11 global UX staff members across Canada and Germany, serving 30M eCommerce users, 6M eBooks, 77 Languages, and 190 Countries. My focus was to uplift quality and speed in our hardware/software releases, bridge collaboration with Rakuten Japan, and create a design thinking and white label practice.
4.1 Star Kobo Device Launch Experience
2018-2019 Experience Testing and Unboxing Design,
View Project
Designing Global Teams for Kobo
2017-2019 Building Global UX teams meeting Conway’s Law.
View Project
3 Geo React Global Design System
2018-2019 Establishing a Global Design System across Europe, Asia, and North America
View Project
Kpis & Opportunity Trees at Kobo
2018 Opportunity Tree and Metrics
View Project
Kobo Start Guides
2017-2019 Experience Design for digital and paper guides for each Kobo device release.
View Project
My Responsibilities
• Direct and hire for 9-11 Product Design Ops designers and managers in Toronto/Germany and lines to Japan.• Direct budget of 1.7M for staff, tools, and research.• Direct the ‘What/How’ and enable the 'Why'.• Establish Design Sprints and Thinking.• Establish strategic KPIs for Acquisition, Retention, Profit, and OPEX.• Establish delivery KPIs for CTR, EAU, Bounce, Sessions, Conversion, and Task Success.• Lead Product Design Townhalls, Status and Velocity Reports.• Lead quality control for prototypes, wires, UI, flows, and interaction.• Change management by evaluating overhead/ hand-offs.
My Achievements
• Managed savings of 27%, reducing OPEX expenses of $450K/year (1.7 to 1.3M).• Managed design epics for Notifications, Navigation, Onboarding, Library, Discovery, eReading, Audiobooks, Subscriptions/ A la carte.• Managed software releases for hardware devices, Kobo Forma and Kobo Clara.• Reduced OPEX expenses with a Design System, reducing startup time by 50% (1W to 2.5D) and artifact creation time by 33% (3 to 2W).• Establishing new practices: OKRs, Opp Trees, Design Sprints, Design Studios, PIE, JTBD, 5Whys, How Might We, LIFT, AIDA.• Increased design velocity by 65% (29 to 48Pts) by converting team members to Product Designers, reducing delivery hand-offs by 66% (7 to 2) and save/invest 130K/Y.• Increased designer morale by over 99% (30 to 59/100) using bi-monthly team health checks.• Decreased turnover from 63% 2017/18 to 9% 2019.• Increased designer technical capabilities by over 140% (625 to 1500/3000 skill score).• Created/ led 2 Global UX Summits (Asia, North America, Europe Offices).• Created buy-in for design thinking+lean+agile with leads and PMO.
‘Six S’ Operations Model
Scaling Design In Organizations
KYLE KEELE.🍁
20+ Years Experience UX and User Research Leader
KYLE KEELE.CA
30M
Supported B2B/B2C Users
190
Countires
3
SAAS Hardware Brands
1
Promotion to Global Head of Design
11
Staff I Managed
Kyle Keele, Global Head of Product Design, Rakuten Kobo
Sep 2017 - Jul 2019
I was promoted to Global Head of Product Design, previously Design Manager (Devices) for BtoC and BtoB-C eInk devices. I managed 11 global UX staff members across Canada and Germany, serving 30M eCommerce users, 6M eBooks, 77 Languages, and 190 Countries. My focus was to uplift quality and speed in our hardware/software releases, bridge collaboration with Rakuten Japan, and create a design thinking and white label practice.
4.1 Star Kobo Device Launch Experience
2018-2019 Experience Testing and Unboxing Design,
View Project
Designing Global Teams for Kobo
2017-2019 Building Global UX teams meeting Conway’s Law.
View Project
3 Geo React Global Design System
2018-2019 Establishing a Global Design System across Europe, Asia, and North America
View Project
Kpis & Opportunity Trees at Kobo
2018 Opportunity Tree and Metrics
View Project
Kobo Start Guides
2017-2019 Experience Design for digital and paper guides for each Kobo device release.
View Project
My Responsibilities
• Direct and hire for 9-11 Product Design Ops designers and managers in Toronto/Germany and lines to Japan.• Direct budget of 1.7M for staff, tools, and research.• Direct the ‘What/How’ and enable the 'Why'.• Establish Design Sprints and Thinking.• Establish strategic KPIs for Acquisition, Retention, Profit, and OPEX.• Establish delivery KPIs for CTR, EAU, Bounce, Sessions, Conversion, and Task Success.• Lead Product Design Townhalls, Status and Velocity Reports.• Lead quality control for prototypes, wires, UI, flows, and interaction.• Change management by evaluating overhead/ hand-offs.
My Achievements
• Managed savings of 27%, reducing OPEX expenses of $450K/year (1.7 to 1.3M).• Managed design epics for Notifications, Navigation, Onboarding, Library, Discovery, eReading, Audiobooks, Subscriptions/ A la carte.• Managed software releases for hardware devices, Kobo Forma and Kobo Clara.• Reduced OPEX expenses with a Design System, reducing startup time by 50% (1W to 2.5D) and artifact creation time by 33% (3 to 2W).• Establishing new practices: OKRs, Opp Trees, Design Sprints, Design Studios, PIE, JTBD, 5Whys, How Might We, LIFT, AIDA.• Increased design velocity by 65% (29 to 48Pts) by converting team members to Product Designers, reducing delivery hand-offs by 66% (7 to 2) and save/invest 130K/Y.• Increased designer morale by over 99% (30 to 59/100) using bi-monthly team health checks.• Decreased turnover from 63% 2017/18 to 9% 2019.• Increased designer technical capabilities by over 140% (625 to 1500/3000 skill score).• Created/ led 2 Global UX Summits (Asia, North America, Europe Offices).• Created buy-in for design thinking+lean+agile with leads and PMO.
‘Six S’ Operations Model
Scaling Design In Organizations
KYLE KEELE.CA
30M
Supported B2B/B2C Users
190
Countires
3
SAAS Hardware/ Software Brands
1
Promotion to Global Head of Design
11
Staff I Managed
Kyle Keele, Global Head of Product Design, Rakuten Kobo
Sep 2017 - Jul 2019
I was promoted to Global Head of Product Design, previously Design Manager (Devices) for BtoC and BtoB-C eInk devices. I managed 11 global UX staff members across Canada and Germany, serving 30M eCommerce users, 6M eBooks, 77 Languages, and 190 Countries. My focus was to uplift quality and speed in our hardware/software releases, bridge collaboration with Rakuten Japan, and create a design thinking and white label practice.
My Responsibilities
• Direct and hire for 9-11 Product Design Ops designers and managers in Toronto/Germany and lines to Japan.• Direct budget of 1.7M for staff, tools, and research.• Direct the ‘What/How’ and enable the 'Why'.• Establish Design Sprints and Thinking.• Establish strategic KPIs for Acquisition, Retention, Profit, and OPEX.• Establish delivery KPIs for CTR, EAU, Bounce, Sessions, Conversion, and Task Success.• Lead Product Design Townhalls, Status and Velocity Reports.• Lead quality control for prototypes, wires, UI, flows, and interaction.• Change management by evaluating overhead/ hand-offs.
My Achievements
• Managed savings of 27%, reducing OPEX expenses of $450K/year (1.7 to 1.3M).• Managed design epics for Notifications, Navigation, Onboarding, Library, Discovery, eReading, Audiobooks, Subscriptions/ A la carte.• Managed software releases for hardware devices, Kobo Forma and Kobo Clara.• Reduced OPEX expenses with a Design System, reducing startup time by 50% (1W to 2.5D) and artifact creation time by 33% (3 to 2W).• Establishing new practices: OKRs, Opp Trees, Design Sprints, Design Studios, PIE, JTBD, 5Whys, How Might We, LIFT, AIDA.• Increased design velocity by 65% (29 to 48Pts) by converting team members to Product Designers, reducing delivery hand-offs by 66% (7 to 2) and save/invest 130K/Y.• Increased designer morale by over 99% (30 to 59/100) using bi-monthly team health checks.• Decreased turnover from 63% 2017/18 to 9% 2019.• Increased designer technical capabilities by over 140% (625 to 1500/3000 skill score).• Created/ led 2 Global UX Summits (Asia, North America, Europe Offices).• Created buy-in for design thinking+lean+agile with leads and PMO.
4.1 Star Kobo Device Launch Experience
2018-2019 Experience Testing and Unboxing Design,
View Project
Designing Global Teams for Kobo
2017-2019 Building Global UX teams meeting Conway’s Law.
View Project
3 Geo React Global Design System
2018-2019 Establishing a Global Design System across Europe, Asia, and North America
View Project
Kpis & Opportunity Trees at Kobo
2018 Opportunity Tree and Metrics
View Project
Kobo Start Guides
2017-2019 Experience Design for digital and paper guides for each Kobo device release.
View Project
‘Six S’ Operations Model
Scaling Design In Organizations