1. Increase development velocity by sharing code across multiple platforms and reducing technical debt
2. Decrease total cost of ownership for Rakuten by reducing duplication across similar businesses by increasing the usage of components developed by any team
3. Increase customer satisfaction and product performance by streamlining and optimizing key user interfaces using best practices and patterns

Across all geographies, jobs to be done were leveraged and compiled. We were able to address Japan and Germany’s use cases within a source of truth:

1. Align on the Journeys & JTBDs
2. UX Design the pattern that solves the users job and aligned by all Geos
3. Identify configs and variants
4. Create a white label pattern library
5. Build in React across Native and Web Repositories sharing source, but enabling provisioning per Geo

• "We are more similar, then we are different"
• “Domain driven design enables shared capabilities, features, and learnings to scale our offerings”
• “Scale learnings: Audio and subscriptions can be shared with Japan, and manga to the rest of the world.”
• “Acceptance Criteria may be unique per geo, underlying code and UX can be shared”