KYLE KEELE.CA
$47M
Revenue Generated via My Contributions
12M
Supported B2C/ B2B Users
2
Promotions.: Sr. UX Architect & UX Team Lead
1
Staff I Managed
Kyle Keele, UX Team Lead, Kijiji eBay
Jul 2012 - Dec 2015
I was hired at eBay Kijiji as the 1st UX Architect/Designer, later promoted to UX Management owning and designing the Kijiji Classifieds apps and desktop sites. I was hired in a small team of 100 staff members which grew to 400 members and supported 12 million BtoC and BtoB-C users. I managed 1 UX staff members, multiple UX or UXR vendors, and eBay USA classifieds design partners.
From 2 to12M Users on my Architecture
2012-2015 Complete design of Kijiji’s Information Architecture to improve UX and performance.
View Project
Earned Kijiji $186K in Responsive Build
2015 Adherence to Google’s Responsive Design mandate to stay on seo leader board.
View Project
Earned Kjiji $11M in Seller Upsells
2015 Addition of Seller tools to increase listing visibility and increase upsell take rate.
View Project
1st Place Winner in Kijiji Hackathon
2014 Designing production code ready pitches for our management team.
View Project
Reducing Helpdesk CX Emails by 14%
2015 Designing a complete CX Helpdesk that would reduce service calls and increase self-service.
View Project
From Flat to Prototype Design System
2012 Design system for our complete web and mobile platform.
View Project
My Responsibilities
• Manage, build and hire an Agile UX Team. • Lead and mentor teams on UX best practices, usability studies, interaction & visual design.• Lead User Experience research, product design and analysis for the Canadian market.• Set design direction across product development and managing execution.• Lead UX deliverables: rapid prototypes, design patterns, wireframes, user interfaces, animations, flow charts, use-case scenarios, storyboards, grids, and interaction states.• Identify architectural solutions for the business stakeholders based on site statistics, demographics, trends and best practices, user heat-maps, categories, and locations.• KPI: TOS, PV, Replies, Live Ads, Completion Rate, User Perception, Ease of Use.
My Achievements
• Successful influence for UX imbedded into development squads.• Designed hyperlocal collectors app for Tech Con Montreal 2015.• Led the UX for Customer Service Help Desk. Outcome: -14% in Email Escalations, .39% ratio new ads/total CS Contact, -20% email tickets, -2.5hrs response time.• Led lightbox Images and Maps. Outcomes: 2x growth rate on item pages, +48% ToP, drop in bounce rate by 2.7%.• 100% Mobile Compliancy, speed 80%, 0 to 3K/d Display.• Upsell Email. Outcomes: 20K/w. +100% est. Revenue EOY. Reminder email 10K+/w, 2x+ overall Feature Revenue.• POS Features Seller Item page 110K+/w.• Successful influence for Cultural Shift for UX presence, Led vendor inclusion for Research and Discovery, Established User Testing within Agile workflow, Created Agile Kijiji Desktop Style Guide, Completed a 2 year site-wide migration.• Hackathon Winner for increased engagement.• Promoted to Management Level.
KYLE KEELE.🍁
20+ Years Experience UX and User Research Leader
KYLE KEELE.CA
$47M
Revenue Generated via My Contributions
12M
Supported B2C/ B2B Users
2
Promotions.: Sr. UX Architect & UX Team Lead
1
Staff I Managed
Kyle Keele, UX Team Lead, Kijiji eBay
Jul 2012 - Dec 2015
I was hired at eBay Kijiji as the 1st UX Architect/Designer, later promoted to UX Management owning and designing the Kijiji Classifieds apps and desktop sites. I was hired in a small team of 100 staff members which grew to 400 members and supported 12 million BtoC and BtoB-C users. I managed 1 UX staff members, multiple UX or UXR vendors, and eBay USA classifieds design partners.
From 2 to12M Users on my Architecture
2012-2015 Complete design of Kijiji’s Information Architecture to improve UX and performance.
View Project
Earned Kijiji $186K in Responsive Build
2015 Adherence to Google’s Responsive Design mandate to stay on seo leader board.
View Project
Earned Kjiji $11M in Seller Upsells
2015 Addition of Seller tools to increase listing visibility and increase upsell take rate.
View Project
1st Place Winner in Kijiji Hackathon
2014 Designing production code ready pitches for our management team.
View Project
Reducing Helpdesk CX Emails by 14%
2015 Designing a complete CX Helpdesk that would reduce service calls and increase self-service.
View Project
From Flat to Prototype Design System
2012 Design system for our complete web and mobile platform.
View Project
My Responsibilities
• Manage, build and hire an Agile UX Team. • Lead and mentor teams on UX best practices, usability studies, interaction & visual design.• Lead User Experience research, product design and analysis for the Canadian market.• Set design direction across product development and managing execution.• Lead UX deliverables: rapid prototypes, design patterns, wireframes, user interfaces, animations, flow charts, use-case scenarios, storyboards, grids, and interaction states.• Identify architectural solutions for the business stakeholders based on site statistics, demographics, trends and best practices, user heat-maps, categories, and locations.• KPI: TOS, PV, Replies, Live Ads, Completion Rate, User Perception, Ease of Use.
My Achievements
• Successful influence for UX imbedded into development squads.• Designed hyperlocal collectors app for Tech Con Montreal 2015.• Led the UX for Customer Service Help Desk. Outcome: -14% in Email Escalations, .39% ratio new ads/total CS Contact, -20% email tickets, -2.5hrs response time.• Led lightbox Images and Maps. Outcomes: 2x growth rate on item pages, +48% ToP, drop in bounce rate by 2.7%.• 100% Mobile Compliancy, speed 80%, 0 to 3K/d Display.• Upsell Email. Outcomes: 20K/w. +100% est. Revenue EOY. Reminder email 10K+/w, 2x+ overall Feature Revenue.• POS Features Seller Item page 110K+/w.• Successful influence for Cultural Shift for UX presence, Led vendor inclusion for Research and Discovery, Established User Testing within Agile workflow, Created Agile Kijiji Desktop Style Guide, Completed a 2 year site-wide migration.• Hackathon Winner for increased engagement.• Promoted to Management Level.
KYLE KEELE.CA
$47M
Revenue Generated via My Contributions
12M
Supported B2C/ B2B Users
2
Promotions.: Sr. UX Architect & UX Team Lead
1
Staff I Managed
Kyle Keele, UX Team Lead, Kijiji eBay
Jul 2012 - Dec 2015
I was hired at eBay Kijiji as the 1st UX Architect/Designer, later promoted to UX Management owning and designing the Kijiji Classifieds apps and desktop sites. I was hired in a small team of 100 staff members which grew to 400 members and supported 12 million BtoC and BtoB-C users. I managed 1 UX staff members, multiple UX or UXR vendors, and eBay USA classifieds design partners.
My Responsibilities
• Manage, build and hire an Agile UX Team. • Lead and mentor teams on UX best practices, usability studies, interaction & visual design.• Lead User Experience research, product design and analysis for the Canadian market.• Set design direction across product development and managing execution.• Lead UX deliverables: rapid prototypes, design patterns, wireframes, user interfaces, animations, flow charts, use-case scenarios, storyboards, grids, and interaction states.• Identify architectural solutions for the business stakeholders based on site statistics, demographics, trends and best practices, user heat-maps, categories, and locations.• KPI: TOS, PV, Replies, Live Ads, Completion Rate, User Perception, Ease of Use.
My Achievements
• Successful influence for UX imbedded into development squads.• Designed hyperlocal collectors app for Tech Con Montreal 2015.• Led the UX for Customer Service Help Desk. Outcome: -14% in Email Escalations, .39% ratio new ads/total CS Contact, -20% email tickets, -2.5hrs response time.• Led lightbox Images and Maps. Outcomes: 2x growth rate on item pages, +48% ToP, drop in bounce rate by 2.7%.• 100% Mobile Compliancy, speed 80%, 0 to 3K/d Display.• Upsell Email. Outcomes: 20K/w. +100% est. Revenue EOY. Reminder email 10K+/w, 2x+ overall Feature Revenue.• POS Features Seller Item page 110K+/w.• Successful influence for Cultural Shift for UX presence, Led vendor inclusion for Research and Discovery, Established User Testing within Agile workflow, Created Agile Kijiji Desktop Style Guide, Completed a 2 year site-wide migration.• Hackathon Winner for increased engagement.• Promoted to Management Level.
From 2 to12M Users on my Architecture
2012-2015 Complete design of Kijiji’s Information Architecture to improve UX and performance.
View Project
Earned Kijiji $186K in Responsive Build
2015 Adherence to Google’s Responsive Design mandate to stay on seo leader board.
View Project
Earned Kjiji $11M in Seller Upsells
2015 Addition of Seller tools to increase listing visibility and increase upsell take rate.
View Project
1st Place Winner in Kijiji Hackathon
2014 Designing production code ready pitches for our management team.
View Project
Reducing Helpdesk CX Emails by 14%
2015 Designing a complete CX Helpdesk that would reduce service calls and increase self-service.
View Project
From Flat to Prototype Design System
2012 Design system for our complete web and mobile platform.
View Project