Company E logo

2015 Release

Earned Kjiji $11M in Seller Upsells

Description Web Responsive App | Marketplace | BtoB/C

Designed and led feature recommendations within the Post ad Edit Flow. Based on numerous user testing, we have learned that users would like us to provide them with the best feature to remove complexity and to save time during the post ad session. We have improved the feature table by offering a feature recommendation area that can later be improved through machine learning/ user data!

Kyle Keele’s Role: Lead Designer (Army of one)

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.

10%

Revenue Increase 3 Months

11M

Total Upsell Revenue Quarterly

2X

Mobile Compliancey

100%

Revenue via Email Upsells

KYLE KEELE.🍁

20+ Years Experience UX and User Research Leader

10%

Revenue Increase 3 Months

11M

Total Upsell Revenue Quarterly

2X

Mobile Compliancey

100%

Revenue via Email Upsells

Company E logo

2015 Release

Earned Kjiji $11M in Seller Upsells

Description Web Responsive App | Marketplace | BtoB/C

Designed and led feature recommendations within the Post ad Edit Flow. Based on numerous user testing, we have learned that users would like us to provide them with the best feature to remove complexity and to save time during the post ad session. We have improved the feature table by offering a feature recommendation area that can later be improved through machine learning/ user data!

Kyle Keele’s Role: Lead Designer (Army of one)

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.

10%

Revenue Increase 3 Months

11M

Total Upsell Revenue Quarterly

2X

Avg Purchase Price/ Listing

100%

Revenue via Email Upsells

Company E logo

2015 Release

Earned Kjiji $11M in Seller Upsells

Description Web Responsive App | Marketplace | BtoB/C

Designed and led feature recommendations within the Post ad Edit Flow. Based on numerous user testing, we have learned that users would like us to provide them with the best feature to remove complexity and to save time during the post ad session. We have improved the feature table by offering a feature recommendation area that can later be improved through machine learning/ user data!

Kyle Keele’s Role: Lead Designer (Army of one)

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.