KYLE KEELE.CA
330
Supported B2B/C SAAS Clients
$5B
Worth of Transactions
3
SAAS Rebates Brands
1
Promotion to UX Practice Lead
2
Staff I Managed
Kyle Keele, Practice Lead, UX Design, 360 Insights
Jul 2016 - Sep 2017
I was hired as a Practice Lead, UX Design to establish the 1st UX Team at 360 Insights designing for 3M BtoB-C SAAS clients Whirlpool, SONY, GE, and Bosch. I managed 1-2 UX staff members. My focus was to grow design solutions for SPIFFs, Consumer Rebates, and Co-Op.
Disrupt Co-op with Rebates Redesign
2017 Vision to migrate from a legacy to new platform architecture and user experience.
View Project
360 Rebates Design System in Figma
Adheherence to Google’s mandate to stay on seo leaderboard
2017 Established a white label design system for Coop / MDF enabling SAAS provisioning.
View Project
360 WCAG User Research
2017 Client dashboard creation based on our Google Analytics data.
View Project
Won Sony as a Client with WCAG Audit
2017 Enabled WCAG Research to successfuly onboard our client, Sony.
View Project
360 Personas for Spiff Industry
2016 Deep persona dive to understand a new client and their Tire market for rebate and claim processes.
View Project
360 Journey Maps
Adheherence to Google’s mandate to stay on seo leaderboard
2016-2017 Journey maps across multiple 360 domains such as Spiffs for Tires and Coop evaluation using the Hub.
View Project
My Responsibilities
• Lead the UX design artifacts for 3 products across SPIFFS, Consumer Rebates, & Co-op.• Develop UX practices across all design and development teams.• Build and hire for the Design Practice.• Manage B2B client requirements and provide Market Research to enable product strategy.• Manage B2C user need requirements and usability opportunities to enable product delivery.
My Achievements
• Established a UX Team, hiring practices, and UX internship program.• Designed the 360Insights style guide and component library.• Created best practices for conversion and optimization using LIFT framework, Google DataStudio dashboards, Google Analytics, KPI creation, and OKRs.• Set teams up for success by defining user journeys, personas, and user testing.• Successful onboard of new clients, like SONY, by making our products WCAG 2.0 friendly.• Leading a Taskforce to increase margins by leveraging a conversions and KPI process.• Defining a Co-op experience based on market demand.
KYLE KEELE.🍁
20+ Years Experience UX and User Research Leader
KYLE KEELE.CA
330
Supported B2B/C SAAS Clients
$5B
Worth of Transactions
3
SAAS Rebates Brands
1
Promotion to UX Practice Lead
2
Staff I Managed
Kyle Keele, Practice Lead, UX Design, 360 Insights
Jul 2016 - Sep 2017
I was hired as a Practice Lead, UX Design to establish the 1st UX Team at 360 Insights designing for 3M BtoB-C SAAS clients Whirlpool, SONY, GE, and Bosch. I managed 1-2 UX staff members. My focus was to grow design solutions for SPIFFs, Consumer Rebates, and Co-Op.
Disrupt Co-op with Rebates Redesign
2017 Vision to migrate from a legacy to new platform architecture and user experience.
View Project
360 Rebates Design System in Figma
2017 Established a white label design system for Coop / MDF enabling SAAS provisioning.
View Project
360 WCAG User Research
2017 Client dashboard creation based on our Google Analytics data.
View Project
Won Sony as a Client with WCAG Audit
2017 Enabled WCAG Research to successfuly onboard our client, Sony.
View Project
360 Personas for Spiff Industry
2016 Deep persona dive to understand a new client and their Tire market for rebate and claim processes.
View Project
360 Journey Maps
2016-2017 Journey maps across multiple 360 domains such as Spiffs for Tires and Coop evaluation using the Hub.
View Project
My Responsibilities
• Lead the UX design artifacts for 3 products across SPIFFS, Consumer Rebates, & Co-op.• Develop UX practices across all design and development teams.• Build and hire for the Design Practice.• Manage B2B client requirements and provide Market Research to enable product strategy.• Manage B2C user need requirements and usability opportunities to enable product delivery.
My Achievements
• Established a UX Team, hiring practices, and UX internship program.• Designed the 360Insights style guide and component library.• Created best practices for conversion and optimization using LIFT framework, Google DataStudio dashboards, Google Analytics, KPI creation, and OKRs.• Set teams up for success by defining user journeys, personas, and user testing.• Successful onboard of new clients, like SONY, by making our products WCAG 2.0 friendly.• Leading a Taskforce to increase margins by leveraging a conversions and KPI process.• Defining a Co-op experience based on market demand.
KYLE KEELE.CA
330
Supported B2B/C SAAS Clients
$5B
Worth of Transactions
3
SAAS Rebates Brands
1
Promotion to UX Practice Lead
2
Staff I Managed
Kyle Keele, Practice Lead, UX Design, 360 Insights
Jul 2016 - Sep 2017
I was hired as a Practice Lead, UX Design to establish the 1st UX Team at 360 Insights designing for 3M BtoB-C SAAS clients Whirlpool, SONY, GE, and Bosch. I managed 1-2 UX staff members. My focus was to grow design solutions for SPIFFs, Consumer Rebates, and Co-Op.
My Responsibilities
• Lead the UX design artifacts for 3 products across SPIFFS, Consumer Rebates, & Co-op.• Develop UX practices across all design and development teams.• Build and hire for the Design Practice.• Manage B2B client requirements and provide Market Research to enable product strategy.• Manage B2C user need requirements and usability opportunities to enable product delivery.
My Achievements
• Established a UX Team, hiring practices, and UX internship program.• Designed the 360Insights style guide and component library.• Created best practices for conversion and optimization using LIFT framework, Google DataStudio dashboards, Google Analytics, KPI creation, and OKRs.• Set teams up for success by defining user journeys, personas, and user testing.• Successful onboard of new clients, like SONY, by making our products WCAG 2.0 friendly.• Leading a Taskforce to increase margins by leveraging a conversions and KPI process.• Defining a Co-op experience based on market demand.
Disrupt Co-op with Rebates Redesign
2017 Vision to migrate from a legacy to new platform architecture and user experience.
View Project
360 Rebates Design System in Figma
2017 Established a white label design system for Coop / MDF enabling SAAS provisioning.
View Project
360 WCAG User Research
2017 Client dashboard creation based on our Google Analytics data.
View Project
Won Sony as a Client with WCAG Audit
2017 Enabled WCAG Research to successfuly onboard our client, Sony.
View Project
360 Personas for Spiff Industry
2016 Deep persona dive to understand a new client and their Tire market for rebate and claim processes.
View Project
360 Journey Maps
2016-2017 Journey maps across multiple 360 domains such as Spiffs for Tires and Coop evaluation using the Hub.
View Project