KYLE KEELE.CA

Company E logo

2017 Handover to Dev

Disrupt Co-op with Rebates Redesign

Description Desktop App | SAAS | BtoB-D

Designed a "Co-op" or MDF (Marketing Development Fund) rebate program platform that would be offered to clients as a SAAS product enabling complete branding and software package. The BtoB-D offering would encourage dealer partners to claim marketing dollar funds for products they have purchased from the manufacturer. The platform would scale into bedding, appliances, tires, and more.

Kyle Keele’s Role: UX Practice Lead (Army of one)

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.

0 to 1

SAAS Platform Experience

Vision

Migration off a historic platform

KYLE KEELE.🍁

20+ Years Experience UX and User Research Leader

KYLE KEELE.CA

0 to 1

SAAS Platform Experience

Vision

Migration off a historic platform

Company E logo

2017 Handover to Dev

Disrupt Co-op with Rebates Redesign

Description Desktop App | SAAS | BtoB-D

Designed a "Co-op" or MDF (Marketing Development Fund) rebate program platform that would be offered to clients as a SAAS product enabling complete branding and software package. The BtoB-D offering would encourage dealer partners to claim marketing dollar funds for products they have purchased from the manufacturer. The platform would scale into bedding, appliances, tires, and more.

Kyle Keele’s Role: UX Practice Lead (Army of one)

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.

KYLE KEELE.CA

0 to 1

SAAS Platform Experience

Vision

Migration off a historic platform

Company E logo

2017 Handover to Dev

Disrupt Co-op with Rebates Redesign

Description Desktop App | SAAS | BtoB-D

Designed a "Co-op" or MDF (Marketing Development Fund) rebate program platform that would be offered to clients as a SAAS product enabling complete branding and software package. The BtoB-D offering would encourage dealer partners to claim marketing dollar funds for products they have purchased from the manufacturer. The platform would scale into bedding, appliances, tires, and more.

Kyle Keele’s Role: UX Practice Lead (Army of one)

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.