KYLE KEELE.CA
2017-2019 Operations
Designing Global Teams for Kobo
Description DesignOps | eComm/SAAS | BtoB/C
The nature of my role shifted from localized ownership of eReaders to Global Design Management. I grew from managing 2 UX members to be promoted and managing 9-11 researchers and designers across Germany and Canada. I also had dotted-line ownership to the Japan team’s staff with their obligation in uniting our codebase through React. I was able to structure an approach that would grow my team’s capabilities and function beyond UI and into Product Design Strategy.
Kyle Keele’s Role: Head of Design
Grant Titles, Role Descriptions, & Accountability
1 - Enterprise Layers
2 - Journeys as Homes, but across Products
4 - Team Design to Journeys and Platform
3 - Clarity of Accountability by owning JTBDs
5 - Domain Experts across Geos
6 - Team of Teams Setup
7 - Cadences to Unite and Grow Team Skills
Shift
Design Manager to Global Head of Design
99%
Increase in UX Team Health
-50%
Reduction startup time
65%
Increase in Velocity (Jira Points)
KYLE KEELE.🍁
20+ Years Experience UX and User Research Leader
KYLE KEELE.CA
Shift
Design Manager to Global Head of Design
99%
Increase in UX Team Health
-50%
Reduction startup time
65%
Increase in Velocity (Jira Points)
2017-2019 Operations
Designing Global Teams for Kobo
Description DesignOps | eComm/SAAS | BtoB/C
The nature of my role shifted from localized ownership of eReaders to Global Design Management. I grew from managing 2 UX members to be promoted and managing 9-11 researchers and designers across Germany and Canada. I also had dotted-line ownership to the Japan team’s staff with their obligation in uniting our codebase through React. I was able to structure an approach that would grow my team’s capabilities and function beyond UI and into Product Design Strategy.
Kyle Keele’s Role: Head of Design
Grant Titles, Role Descriptions, & Accountability
1 - Enterprise Layers
2 - Journeys as Homes, but across Products
3 - Clarity of Accountability by owning JTBDs
4 - Team Design to Journeys and Platform
5 - Domain Experts across Geos
6 - Team of Teams Setup
7 - Cadences to Unite and Grow Team Skills
Kyle Keele’s Role: Senior UI/UX Designer (Army of one)
KYLE KEELE.CA
Shift
Design Manager to Global Head of Design
99%
Increase in UX Team Health
-50%
Reduction startup time
65%
Increase in Velocity (Jira Points)
2017-2019 Operations
Designing Global Teams for Kobo
Description DesignOps | eComm/SAAS | BtoB/C
The nature of my role shifted from localized ownership of eReaders to Global Design Management. I grew from managing 2 UX members to be promoted and managing 9-11 researchers and designers across Germany and Canada. I also had dotted-line ownership to the Japan team’s staff with their obligation in uniting our codebase through React. I was able to structure an approach that would grow my team’s capabilities and function beyond UI and into Product Design Strategy.
Kyle Keele’s Role: Head of Design
Grant Titles, Role Descriptions, & Accountability
1 - Enterprise Layers
2 - Journeys as Homes, but across Products
3 - Clarity of Accountability by owning JTBDs
4 - Team Design to Journeys and Platform
5 - Domain Experts across Geos
6 - Team of Teams Setup
7 - Cadences to Unite and Grow Team Skills