KYLE KEELE.CA

Company E logo

2012 Release

CTV’s 1st iPhone Video Streaming App

Description iOS | Entertainment Media | BtoC

Led UX and design strategy for the CTV iPad & iPhone App for video streaming. These apps were the 1st live streaming offering on a native applications for Bell Media. The designs were reused and rebranded for other channels such as Discovery Channel.

Kyle Keele’s Role: Senior UI/UX Designer (Army of one)

Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.

Information Architecture

View Wireframes

Interface Design

View UI/UX Design

0 to 1

1st Video Streaming iPhone App

10M

Live & On Demand Viewers

KYLE KEELE.🍁

20+ Years Experience UX and User Research Leader

KYLE KEELE.CA

0 to 1

1st Video Streaming iPhone App

10M

Live & On Demand Viewers

Company E logo

2012 Release

CTV’s 1st iPhone Video Streaming App

Description iOS | Entertainment Media | BtoC

Led UX and design strategy for the CTV iPad & iPhone App for video streaming. These apps were the 1st live streaming offering on a native applications for Bell Media. The designs were reused and rebranded for other channels such as Discovery Channel.

Kyle Keele’s Role: Senior UI/UX Designer (Army of one)

Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.

Information Architecture

View Wireframes

Interface Design

View UI/UX Design

KYLE KEELE.CA

0 to 1

1st Video Streaming iPhone App

10M

Live & On Demand Viewers

Company E logo

2012 Release

CTV’s 1st iPhone Video Streaming App

Description iOS | Entertainment Media | BtoC

Led UX and design strategy for the CTV iPad & iPhone App for video streaming. These apps were the 1st live streaming offering on a native applications for Bell Media. The designs were reused and rebranded for other channels such as Discovery Channel.

Kyle Keele’s Role: Senior UI/UX Designer (Army of one)

Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.

Information Architecture

View Wireframes

Interface Design

View UI/UX Design